Market research insights from our research desk.
Long-form analysis, sector briefings and methodology notes built on validated data, primary interviews and traceable sources — reviewed by a sector lead before it ships.
01 / Insights — page 8
158 insights
Germany Cut an EV Subsidy. AI Search Rewired Itself Within Months.
One subsidy disappeared overnight. Electric car sales fell 27%. AI search answers changed almost as quickly, and in a very specific direction.
AI Answers Trust Everyone Except the Car Company Itself, by 4.5 to 1
Most manufacturer marketing money goes to the brand's own website. AI answer engines cite that same website in less than a fifth of their responses.
Being Ranked #5 on Google Can Now Beat Being Ranked #1
A page ranked fifth on Google, once it adds real citations and statistics, can gain more ground in AI answers than the top-ranked page loses. Here's the math.
85% of Shoppers Want to Ask AI About Cars. 12% of Dealer Sites Can Actually Answer.
Most car shoppers are ready to ask an AI assistant for help. Almost none of the dealer websites that assistant would need to read are actually built for it.
Ranking #1 on Google No Longer Means Showing Up When Someone Asks a Chatbot
A dealer can own the top Google result and still never get mentioned when a shopper asks an AI assistant for advice. Here's the data behind that gap.
Labeling One Second of Driving Video Can Cost More Than the Gas to Collect It
Every frame of real driving footage needs someone to manually label what's in it. Synthetic footage skips that step entirely, and the savings are bigger than you'd think.
One Accident Grounded 1,119 Robotaxis and Reshaped a Whole Industry's Testing Strategy
One accident in San Francisco grounded over a thousand vehicles. What happened next tells you exactly where the industry decided to put its money instead.
One Company's Simulated Miles Outnumber an Entire State's Real Ones by 930 to 1
Every self-driving car licensed in California drove under 4 million miles last year. One company alone simulated 3.65 billion. That's not a rounding error.
The '90% Fewer Prototypes' Claim You've Heard Traces Back to an 8-Year-Old Slide
You've probably heard a vendor claim digital twins eliminate 90% of physical prototypes. Here's where that number actually came from, and what the real figure is.
China Just Approved Its First Level 3 Self-Driving Cars. Here's What It Actually Took.
Two automakers just crossed a line no one in China had crossed before. Getting there took more than just good software, it took a specific, verifiable process.
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