Market research insights from our research desk.
Long-form analysis, sector briefings and methodology notes built on validated data, primary interviews and traceable sources — reviewed by a sector lead before it ships.
01 / Insights — page 7
158 insights
Who owns the connected car customer in South Korea?
Mobile virtual network operators, chiefly automakers, sell 76.59% of South Korea's vehicle IoT lines. Carriers lost the customer, not the traffic, and the automaker now chooses the network.
Which connected cars lost service in Australia's 3G shutdown?
The 3G switch-off threatened emergency calling in some connected cars, not all. Six brands issued software fixes and six confirmed no impact. The network behind each car's SIM decided which.
Which China car count should a connected car model use?
China's 31.436 million vehicle headline is not the base for a connected car model. Removing commercial vehicles and exports leaves 22.61 million domestic passenger cars, a 28% smaller number.
60% of Dealer Websites Are Invisible to AI for One Specific Technical Reason
Most car dealer websites load pricing and inventory in a way that works perfectly for a human visitor and leaves an AI crawler looking at a blank page.
A Shopper Never Typed Your Dealership's Name. AI Recommended It Anyway 97% of the Time.
Nearly half of car shopping questions don't mention a brand at all. The AI answering them recommends one anyway, 97% of the time. That changes who's competing.
A Court Struck Down the Federal Pricing Rule. California Just Rebuilt It Anyway.
A federal court killed the pricing rule on a technicality, not on the merits. Eight months later, California passed almost the same law anyway.
Buried in One Company's Quarterly Filing: Proof the Old Business Model Is Already Dying
One line item in a quarterly filing fell 20%. Right next to it, another jumped 32%. Together, they show exactly where dealer marketing spend is headed.
A Dealer Group Lost Money on Every Car It Sold. That's Why It's Betting on Free Search Traffic.
A dealership group with over 400 locations lost money on every single new car sold. That math explains exactly why it's walking away from paid search.
A Classified Portal's Entire Business Model Just Became a Quantifiable Risk
One company built its entire business on organic search. A new measurement shows exactly how exposed that bet has become, down to the decimal point.
The '40% GEO Visibility Lift' Everyone Quotes Was Never Tested on Real Search Traffic
A number you've probably seen in a GEO sales pitch traces back to a lab test, not real search traffic. Live campaigns deliver about a third of it.
Eight verticals. Pick your starting point.
Each vertical maintains its own analyst lead, refresh cadence and methodology spine.