Market research insights from our research desk.
Long-form analysis, sector briefings and methodology notes built on validated data, primary interviews and traceable sources — reviewed by a sector lead before it ships.
01 / Insights — page 10
132 insights
Why South Korea's 35.91% Connected Car Growth Rate Isn't All Organic Demand
South Korea's widely cited 35.91% connected-car CAGR partly reflects a 2020 statistical reclassification, not new connections. Marqstats shows which growth rate to actually trust.
Does Spain's 'Connected Vehicles' Number Include the V-16 Beacon Fleet?
Spain's headline connected-car figure counts two unrelated technologies as one. Marqstats separates embedded telematics from V-16 safety beacons and shows which number to use for what.
Why No One Can Publish Saudi Arabia's 2025 Car Fleet Number Yet
Every 2025 Saudi Arabia car fleet figure in circulation is an estimate. Marqstats traces GASTAT's reporting lag and shows the only defensible way to build a current-year number anyway.
Which Malaysia EV Number Should You Trust: 45,562 or 30,848?
Malaysia's widely cited 45,562-unit "electrified vehicle" figure is not a battery-electric count. Marqstats separates the two powertrains and traces what the December 2025 duty exemption expiry actually pulled forward.
Which China car count should a connected car model use?
China's 31.436 million vehicle headline is not the base for a connected car model. Removing commercial vehicles and exports leaves 22.61 million domestic passenger cars, a 28% smaller number.
A Shopper Never Typed Your Dealership's Name. AI Recommended It Anyway 97% of the Time.
Nearly half of car shopping questions don't mention a brand at all. The AI answering them recommends one anyway, 97% of the time. That changes who's competing.
A Dealer Group Lost Money on Every Car It Sold. That's Why It's Betting on Free Search Traffic.
A dealership group with over 400 locations lost money on every single new car sold. That math explains exactly why it's walking away from paid search.
Germany Cut an EV Subsidy. AI Search Rewired Itself Within Months.
One subsidy disappeared overnight. Electric car sales fell 27%. AI search answers changed almost as quickly, and in a very specific direction.
85% of Shoppers Want to Ask AI About Cars. 12% of Dealer Sites Can Actually Answer.
Most car shoppers are ready to ask an AI assistant for help. Almost none of the dealer websites that assistant would need to read are actually built for it.
One Accident Grounded 1,119 Robotaxis and Reshaped a Whole Industry's Testing Strategy
One accident in San Francisco grounded over a thousand vehicles. What happened next tells you exactly where the industry decided to put its money instead.
Eleven automotive verticals. Pick your starting point.
Each vertical maintains its own analyst lead, refresh cadence and methodology spine.