Market research insights from our research desk.
Long-form analysis, sector briefings and methodology notes built on validated data, primary interviews and traceable sources — reviewed by a sector lead before it ships.
01 / Insights — page 9
153 insights
One Company's Simulated Miles Outnumber an Entire State's Real Ones by 930 to 1
Every self-driving car licensed in California drove under 4 million miles last year. One company alone simulated 3.65 billion. That's not a rounding error.
The '90% Fewer Prototypes' Claim You've Heard Traces Back to an 8-Year-Old Slide
You've probably heard a vendor claim digital twins eliminate 90% of physical prototypes. Here's where that number actually came from, and what the real figure is.
China Just Approved Its First Level 3 Self-Driving Cars. Here's What It Actually Took.
Two automakers just crossed a line no one in China had crossed before. Getting there took more than just good software, it took a specific, verifiable process.
Validating One Self-Driving Car Would Take a Fleet 150 Years on Real Roads
To physically validate one self-driving car properly, you'd need 1,000 vehicles driving nonstop for a century and a half. That's the actual math behind why simulation won.
One Country Funds 70% of Europe's Automotive R&D. Guess Which One.
One country accounts for roughly 70% of all automotive R&D spending across an entire continent. That single fact explains a lot about where engineering software gets bought.
Three Deals, $47 Billion, and the End of the Standalone Simulation Vendor
Three companies. Three acquisitions. One shared bet: that the future of car engineering software belongs to whoever owns the whole stack, not just one piece of it.
Porsche Killed Its Best-Selling Model Because Fixing It Cost Half a New Car
Porsche's own math: fixing the old car's wiring to meet a new EU law would cost about half of building an entirely new model. So they didn't fix it.
Chinese Automakers Cut Development Time in Half. Here's the Actual Tool They Used.
18 to 24 months versus 48. That's not a typo, and it's not luck. It's what happens when you replace physical prototypes with virtual ones almost entirely.
Why One Simulation Startup Is Valued Almost Twice as Rich as Ansys Ever Was
Two companies, one industry, two wildly different price tags. The gap tells you exactly what investors think the future of car simulation looks like.
Regulators Said Simulation Counts as Proof. Almost No One Can Prove Their Simulation.
The rule says simulation counts as legal proof. Very few automakers can actually produce the documentation that makes their simulation count.
Eight verticals. Pick your starting point.
Each vertical maintains its own analyst lead, refresh cadence and methodology spine.