Market research insights from our research desk.
Long-form analysis, sector briefings and methodology notes built on validated data, primary interviews and traceable sources — reviewed by a sector lead before it ships.
01 / Insights — page 9
114 insights
Buried in One Company's Quarterly Filing: Proof the Old Business Model Is Already Dying
One line item in a quarterly filing fell 20%. Right next to it, another jumped 32%. Together, they show exactly where dealer marketing spend is headed.
A Dealer Group Lost Money on Every Car It Sold. That's Why It's Betting on Free Search Traffic.
A dealership group with over 400 locations lost money on every single new car sold. That math explains exactly why it's walking away from paid search.
A Classified Portal's Entire Business Model Just Became a Quantifiable Risk
One company built its entire business on organic search. A new measurement shows exactly how exposed that bet has become, down to the decimal point.
The '40% GEO Visibility Lift' Everyone Quotes Was Never Tested on Real Search Traffic
A number you've probably seen in a GEO sales pitch traces back to a lab test, not real search traffic. Live campaigns deliver about a third of it.
Germany Cut an EV Subsidy. AI Search Rewired Itself Within Months.
One subsidy disappeared overnight. Electric car sales fell 27%. AI search answers changed almost as quickly, and in a very specific direction.
AI Answers Trust Everyone Except the Car Company Itself, by 4.5 to 1
Most manufacturer marketing money goes to the brand's own website. AI answer engines cite that same website in less than a fifth of their responses.
Being Ranked #5 on Google Can Now Beat Being Ranked #1
A page ranked fifth on Google, once it adds real citations and statistics, can gain more ground in AI answers than the top-ranked page loses. Here's the math.
85% of Shoppers Want to Ask AI About Cars. 12% of Dealer Sites Can Actually Answer.
Most car shoppers are ready to ask an AI assistant for help. Almost none of the dealer websites that assistant would need to read are actually built for it.
Ranking #1 on Google No Longer Means Showing Up When Someone Asks a Chatbot
A dealer can own the top Google result and still never get mentioned when a shopper asks an AI assistant for advice. Here's the data behind that gap.
Labeling One Second of Driving Video Can Cost More Than the Gas to Collect It
Every frame of real driving footage needs someone to manually label what's in it. Synthetic footage skips that step entirely, and the savings are bigger than you'd think.
Eleven automotive verticals. Pick your starting point.
Each vertical maintains its own analyst lead, refresh cadence and methodology spine.